Wildlife Research Center's Ultimate Bear Lure® is pure, uncut, and irresistable to bears. Want to bring in bear ? This special, oily formula will work better and last longer, even in wet conditions. Bears go nuts for it! Ultimate Bear Lure is a powerful, extremely intense, burning sweet-smelling attractant that bears can't resist. Every drop is pure, uncut calling ingredient, with no thickening agents or inert filler material to weaken the concentration. 4 ounce bottle.